A digital screen that displays a blue fingerprint. There is binary code on the left of the fingerprint.

Digital Identity has the power to propel our enterprise forward, or it can cause you to crash and burn. How you govern and manage it will make all the difference. Think about your current state - most Identity and Access Management (IAM) deployments are outdated and do not scale to current volumes of people and data. Those that optimize their IAM architectures now can improve operational effectiveness and reduce risk.

From an old quote, personal data is the new oil. Historically, companies have harvested that value by launching new online customer offerings and marketing campaigns with few constraints. Like oil, personal data can be toxic when spilled. The General Data Protection Regulation (GDPR) comes into effect in May 2018 which could bring higher consequences for companies storing European Union citizen's data compared to the studies based on industry data showing costs of breach in the US alone runs into the 10s of millions of US dollars.

IAM Innovation is about relationship management. Organizations use IAM for internal control, to achieve operational efficiencies and to launch new customer-facing products. Today, IAM must cover relationships of people, mobile devices, consumer devices, cloud services, service providers and manufacturers. Privacy compliance and consent management must operate across all domains.

How to Take Action

Call to Action, if the "new oil" is handled unsafely, personal data breaches can put a company on a wall of shame. To avoid this, you can take action considering these 3 approaches:

Modernize the Architecture

Federate, Do Not Aggregate! The rise of Local Area Network (LAN) spawned waves numerous applications thereby pulling with it numerous directories and user registries. To effectively manage these directories, leverage a federation solution instead of aggregating these directories.

Adopt Privacy Principles

Adopting privacy-friendly principles and communicating them clearly may encourage customers to share information they would otherwise hold back. An example is the GDPR principle which can be summarized to:

Provide fair, lawful and transparent processing of personal data.
Limit use to declared purposes.
Limit collection.
Ensure data quality.
Limit retention periods.
Allow persons to delete or remove records where possible or legally required.
Provide data security.
Demonstrate Compliance.

Take an Identity and Privacy Engineering Approach

The challenge is to securely extend identity and privacy functionality across global partners. To fuel the business in the second golden age, we must all be innovators. Using modernized federated architectures innovative IAM architectures can provide customers with a convenient experience across domains without Yet Another User Password (YAUP) drag. The YAUP will not go away easily. But through GDPR, there are opportunities to add privacy and consent machinery to the federated identity environment.

Digital Identity - The New Oil of Today's Economy

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